I’ve created and maintained several blogs in the past, but By Legal Design is (probably) my last and FINAL blog since I’m beginning to crack down on working towards my career and long-term goals.
Side note: If you didn’t know by now, I’m a law student studying to become a lawyer for creative entrepreneurs (like you!) to help them with the legal side of their blogs and businesses.
Needless to say, I love blogging! So that’s why with By Legal Design, I decided to go all in. That means breaking out of my shell, stepping outside of my comfort zone, and doing things that I haven’t done in the past and probably wouldn’t have considered doing at one point. In this case, that means taking the opportunity to attend more blog conferences and networking events.
Fun fact: I hate networking. I’m what they call an “introverted extrovert.” I didn’t know such a term existed until I heard someone describe it and was like, “YES! That’s ME.”
That may be my anxiety talking, but something about networking has always been so intimidating to me. Which is really odd because I’m really a social butterfly and can be the life of the party (when I’m not being a hermit).
So in keeping with my goals, I did something new and ordered business cards! I love them and I’m super excited about taking that step in furthering my blog and biz. I also bought this cute little business card holder to be extra fancy *insert wrist-flick emoji*.
Despite what you may have heard, blogging is a business! But to be successful, you have to treat it like one.
If you want to take this step in turning your blog into a booming business, check out these 5 must-know tips for designing blogger business cards that will make an impression.
This post may contain affiliate links. Read the full disclosure for details.
WHY DO YOU NEED BUSINESS CARDS FOR YOUR BLOG?
While ordering business cards for your blog is one single step towards turning your hobby blog into a professional, money-making biz blog, it is not necessary to achieve that goal at all.
But if you plan to go all in and start attending blog conferences or networking events, it’s something I definitely recommend.
Like I said, you gotta start thinking of your blog as a real business. Not only are you a blogger, but you’re an entrepreneur and you have to adopt that mindset.
However you make money on your blog whether it’s providing services, selling your own products, or something else, business cards are just another way to market your business and really get the word out.
HOW TO MAKE YOUR BLOGGER BUSINESS CARDS STAND OUT
For online entrepreneurs who spend so much time behind a computer screen, you may have forgotten for a second about marketing your business offline. You know, face-to-face.
When you’re presented with the right opportunities to talk about what you do and bring new readers to your blog, you have to fully take them and be as prepared as possible.
So what do you need to know before finalizing the order?
1 | ADD A PHOTO
When you attend a blogging conference or other networking event, there are going to be hundreds of other bloggers, influencers, and entrepreneurs in the room as well. Your business card is going to be the one little thing that ensures that you leave a lasting impression.
Instead of (hopefully) being remembered by what you had on, where you were seated, or which breakout session you were in, by adding a photo, the people you talk to will immediately be able to put a name to a face and connect you with your blog.
Your photo should be one that reflects who you are and, if possible, a photo that is also on your blog. Business cards are also a great branding tool and as much brand consistency as possible will give it a huge boost.
2 | SHOW YOUR PERSONALITY
Your business card is ultimately a reflection of your blog and is most likely going to be someone’s first impression. Make it a good one.
Your business cards should not only reflect what potential visitors can expect when they head to your site, but they should let your personality shine through as well.
If you have a fun, bubbly personality and it shows through the writing on your blog, don’t be afraid to opt for a vibrant colors or some fun pictures.
Whatever site you choose to go with for your business cards will typically have several templates for you to choose from, but you’ll also likely have the option to create and upload your own design if you want. So go crazy! As long as you are happy with the outcome and feel like it’s an accurate representation of you.
Remember, as an entrepreneur, this is YOUR business and anything goes.
3 | MAKE THE INVESTMENT
Although BLD isn’t my first blog, when I launched it, I fully intended to go all in to make it successful which meant making some bigger investments than I had in the past.
Like I mentioned before, your business cards are a reflection of your blog and often the first impression. If there’s anywhere you’re going to invest your money, I think one of the best places you could do that is where you potentially have one single chance to market yourself. And in this case, that may be with your business card.
As a new entrepreneur, finances may often be in the back of your mind. Building a new business can be expensive — trust me, I get it! But if you’re serious about turning your blog into a business, you have to be willing to invest in it.
That being said, if you can spare the extra money, go ahead and do it to design high-quality business cards that will make a lasting impression. Make people excited to see what your blog has in store. Maybe that means opting in for the thicker, premium paper, adding a photo, or other add-ons that are going to give your cards that little extra boost.
4 | GET A GOOGLE VOICE NUMBER
Including a phone number on your business cards is completely optional and I know some people are not crazy about the idea. That’s definitely understandable considering you don’t know where your business cards will end up and you don’t want everybody and their mom to have your personal phone number.
However, I do think having a phone number on your blog is a good idea when you also provide a service. Many people prefer quick texts or phone calls, so it’s just another way to make yourself available for contact from potential clients. For example, I’m also a virtual assistant, so I included my phone number for that reason.
So what’s the solution for not wanting your personal number all over the place? Google Voice! Google Voice assigns you a random phone number with your chosen area code (depending on availability) then routes all texts, calls, and voicemails to your personal phone without ever revealing your real phone number.
You can also choose to turn the number on only at certain times, for example during business hours to prevent constant availability and contact at all hours of the day and night.
5 | USE THE BACK OF THE CARD
Lots of business cards only include information on the front, but don’t forget that you have a whole other side to market your business!
It may cost you a little extra, but make sure you use the whole space of the card to your advantage. One exception to this would be if you feel that using the back of the card would just be an information overload which is one thing that you definitely want to steer clear of.
Some options for what to include on the back of your card could be an appointment reminder, social media handles, a quote or your blog’s tagline, or even just choosing to have a solid color on the back so it’s not so plain.
So there you have it! If you’re anticipating any upcoming conferences or events where you’ll have the opportunity to network consider ordering business cards for your blog!
Even if that’s not the case, keeping a few business cards on hand just in case is never a bad idea. You never know who’ll you’ll meet or strike up a conversation with, so you always want to be prepared. Plus, whipping our your fancy business cards and being able to say “here’s my card” will just make you feel like more of the badass entrepreneur that you are.
Do you plan on ordering business cards for your blog? What helped you make the decision? Let me know below in the comments!